When a Bloggers Meetup Isn’t Just a Bloggers Meetup


  • Generated a new level of conversation about technology products and service provision in Pakistan
  • Registrations in all 3 event cities exceeded 200 when only 50 could be accommodated
  • Identified and discussed numerous customer issues with HP Pakistan representatives
  • Greater understanding among technology bloggers about HP Pakistan’s products and vision
  • Significant increase in brand value to HP Pakistan due to the pre, event and post-event coverage of the event and products
  • Successful introduction of the HP MINI 110 across Pakistan leading to significant commercial gains

Business Need

HP Pakistan wanted to organize Pakistan’s technology bloggers in cross country events to launch the new HP MINI 110 netbooks directly to the leading technology opinion makers and trusted voices. Their objective was to leverage the trusted voices in Pakistan’s technology world to provide coverage, reviews and comparisons of the new netbook against other similar netbooks already available in the domestic market. Additionally, HP Pakistan wanted to understand how to better interact with the blogger community as a corporation without looking like the traditional sales/product launch event. Continue Reading