Cotton & Silk, one of Pakistan’s premier traditional men’s retail clothing lines, recently selected iMedia, one of the emagine group’s subsidiary companies, to design the launch and promotional collateral for its new outlet at Dolmen Mall Karachi with its Eid promotion.
Originally, Cotton & Silk only offered its diversified line of men’s kurtas for every occasion from casual to formal wear from its flagship outlet on Zamzama Road in Karachi, but after achieving a strong market position the team at Cotton & Silk chose to expand its Karachi footprint with a new outlet. The new Dolmen Mall outlet provides the residents of the Tariq Road and Gulshan areas with a more affordable, modern brand for their traditional apparel needs.
Working with iMedia, the team at Cotton & Silk crafted a series of outdoor advertisements that are strategically placed in the various areas of the Karachi skyline to draw its target market to its new outlet. Additionally, to bring more attention to the flagship store on Zamzama, a secondary set of outdoor advertisements were designed to highlight not only the site but also the quality of the designs and materials. All the advertisements feature photographs of some of the best designs in the apparel line that would appeal to the discerning Karachi customer base.
To view the designs done for Cotton & Silk, visit our portfolio.