Integrated Marketing Communications Seminar @ SZABIST

Our Group Managing Director, Khalid Muhammad, was invited to speak at the Integrated Marketing Seminar at SZABIST in Karachi, Pakistan. The seminar provided students of the Integrated Marketing Communications course an understanding into the many formats and platforms used for branding, marketing and customer interaction.

Khalid Muhammad presented a guideline for working with online and digital media to build brand value and interact with consumers called “Getting Right With Your Community.” The presentation provided an overview of social media, platforms, and a clear process for taking a brand digital. Continue Reading