Introduction to Marketing Intelligence – Part I

All of us are familiar with strategic intelligence, business intelligence and competitive intelligence, but what is marketing intelligence and why is it important to us as marketers? Marketing has always been part of the “fuzzy science” because corporate executives tend to not understand now to qualify the results of their marketing and branding activities. With marketing intelligence, marketers are able to provide their departments and executives with real numbers that make sense when trying to justify their capital outlays for marketing activities.

During this 16 presentation series, we will start by building the foundation of what marketing intelligence is and why its important to marketers today. From there we will move on to understanding 15 key metrics that help us to quantify the activities we do into real numbers for the executives and department heads that control our capital spending limits.

The presentation series ends with a discussion about the new “fuzzy science” better known as the internet metrics and agile marketing that will help your organization move with the punches, waves and trends that shape our consumer’s minds and sales bottomlines. Continue Reading

Emerging Media & Its Impact on Marketing

One of the hardest topics to understand in the digital marketing world is that of emerging media and how it impacts marketing. To understand emerging media, we need to look at all the different technologies including location-based (proximity marketing), augmented reality, gamification (brand based online games) and QR codes. But these technologies are only the foothold to where emerging medias are going and how it is changing marketing on a traditional and digital level around the globe.

The presentation below takes you through a process that first introduces you to emerging media and what we believe the field encompasses. It moves on to a discussion of technologies and usage by brands around the world to create brand awareness, increase sales and drive foot traffic to their outlets. The presentation ends with a discussion into the new technologies that are moving into the marketing digisphere that will revolutionize how we as marketers will interact for years to come. Continue Reading