One of the hardest topics to understand in the digital marketing world is that of emerging media and how it impacts marketing. To understand emerging media, we need to look at all the different technologies including location-based (proximity marketing), augmented reality, gamification (brand based online games) and QR codes. But these technologies are only the foothold to where emerging medias are going and how it is changing marketing on a traditional and digital level around the globe.
The presentation below takes you through a process that first introduces you to emerging media and what we believe the field encompasses. It moves on to a discussion of technologies and usage by brands around the world to create brand awareness, increase sales and drive foot traffic to their outlets. The presentation ends with a discussion into the new technologies that are moving into the marketing digisphere that will revolutionize how we as marketers will interact for years to come. Continue Reading