Emerging Media & Its Impact on Marketing

One of the hardest topics to understand in the digital marketing world is that of emerging media and how it impacts marketing. To understand emerging media, we need to look at all the different technologies including location-based (proximity marketing), augmented reality, gamification (brand based online games) and QR codes. But these technologies are only the foothold to where emerging medias are going and how it is changing marketing on a traditional and digital level around the globe.

The presentation below takes you through a process that first introduces you to emerging media and what we believe the field encompasses. It moves on to a discussion of technologies and usage by brands around the world to create brand awareness, increase sales and drive foot traffic to their outlets. The presentation ends with a discussion into the new technologies that are moving into the marketing digisphere that will revolutionize how we as marketers will interact for years to come. Continue Reading

Creating a Target Rich Environment

In today’s business world, we spend so much time thinking about advertising and marketing that we forget about audience. Sadly, when you don’t have a target rich field, your marketing and advertising goes to waste. Where is your focus?

In this presentation, we digger deeper into the understanding of developing a target rich environment for your marketing message. We will set the ground for the discussion about audience segmentation, introduce you to some of the companies that we work with to develop our segments and help you learn the basics of how to better segment your audience to achieve better results. We continue the discussion about audience segmentation and introduce you to the different types of customers that will frequent your business affecting your brand and bottomline. Continue Reading

Why Do You Know So Much About Me

In the online world, privacy is of extreme importance… or is it? As our world quickly moves more and more online, a clear division is appearing between people who want to keep their online lives private and those that feel it defeats the purpose of online communities and profiles. Eric Schmidt, former CEO of Google, said once that “In today’s world, when a child is born their digital footprint starts. From sonograms to medical checkups to newspaper mentions. By the time they apply to colleges, they will have to change their names because of the amount of information available about them on the internet.”

But where do you stand? Do you know how your information is being used? Do you know how much of your information is being used to target you by brands and marketers?

This presentation takes you through the ins and outs of online privacy and how our online lives are very unsecure and can be monitored without our knowledge by the wrong kinds of people. Additionally, the sheer amount of information that we share through our profiles and communities provides a great wealth of information to data mining companies to help marketing companies target you better, more effectively and much easier. Continue Reading

Building a Progressive Social Strategy

One of the hardest parts of marketing effectively in the digital world is getting the strategy right. Over the years, we have seen many brands stumble with getting this part of the interaction right and have worked with numerous clients in helping them to develop a progressive social/interactive strategy to engage with their customers and business clients.

The key to getting the strategy right is deciding what you want to achieve and how you want to achieve it. Too many brands do it just because competitors are doing it causing them great hardship in generating content and “shareable” information on the social media profile.

In this presentation, we give you clear guidelines on how to put together a strategy that works for your organization and which medias achieve specific objectives. As part of this presentation, we have also given some rules to follow when it comes to strategy development and interaction management so that your brand is better able to foster relationships rather than broadcast one-direction messages. Continue Reading

Getting Found Through Online Advertising – Part III

The last two presentations have related to the process of Search Engine Optimization. We have covered website optimization, how search engines work, how pages are listed and indexed. Those presentations covered the dynamics of getting your website onto the search engines. This presentation discusses how you bring traffic to your website through online advertising.

Online advertising falls into multiple categories, but the most popular are banner ads and keyword ads in search engines. This presentation goes into detail of explaining the dynamics and operation of both forms of online advertising, including advantages, disadvantages and benefits. In addition to these two, we discuss other forms of online advertising that can be used to bring relevant traffic to your website and how to best identify those leads. Continue Reading

Search Engine Optimization – Part II

While we all are familiar with Google, Yahoo! and Bing, many of business executives have a limited understanding of how their websites and content appear, get ranked and are found on these same search engines. This presentation is the second of a three part series on Getting Found that will provide corporate managers and business executives with key understanding about how these search engines work and how their content gets listed there.

In this part, we discuss crafting user experiences, understanding how websites are found and listed by search engines and how they operate. We give you a deeper understanding of white vs. black hat SEO tactics, how Google works and optimization of corporate websites to be better served by the search engines. Continue Reading

Search Engine Optimization – Part I

While we all are familiar with Google, Yahoo! and Bing, many of business executives have a limited understanding of how their websites and content appear, get ranked and are found on these same search engines. This presentation is the first of a three part series on Getting Found that will provide corporate managers and business executives with key understanding about how these search engines work and how their content gets listed there.

Here we will look into the dynamics of search engines, keyword densities and page optimization to help you to better optimize your corporate and personal websites to achieve higher rankings on Google, Yahoo! and Bing. Our belief is that after the series is completed, you will have a better understanding of what search engine optimization, the terminology used and how much you can do without hiring an expert. Continue Reading

Traditional vs. Interactive Marketing – Knowing the Differences

As we move forward with our discussion on Interactive Marketing, we need to understand the differences between the marketing that we have understood for the past decade and the marketing that will drive us for the next decade and more.

Having read the first lecture in this series, you have already gotten a very clear introduction into the complexities of the world of Interactive Marketing, this lecture will help you get a better footing on where we have come from and where we are are headed. Continue Reading

Introduction to Interactive Marketing

The field in Interactive Marketing, or Digital Marketing, has become one of the fastest growing disciplines in marketing due to the value and benefit provided to brands and companies. At the same time, it is also one of the most misunderstood due to the speed at which it is expanding and difficulty in being able to develop a truly interactive presence in this new media.

One of our specialties at emagine is developing interactive marketing strategies for our clients and brands. In the presentation below, we give you a clear understanding of what makes up the discipline and how it is effecting today’s marketing. Continue Reading