In today’s digital market, marketers need to be able to understand how to quantify the campaigns that they run on the social and interactive mediums. At emagine, we make a distinction between internet advertising and interactive marketing.
Internet advertising comprises of banner advertisements, Google AdWords and any other forms of display advertising that are used to promote a product or business. Interactive marketing includes any medium or platform that encourages engagement with the end user about the product, services or business in an effort to solve their questions, concerns and address their complaints. Interactive marketing is primarily about brand building and relationship development, not sales. This is an important distinction to understand for marketers. Continue Reading