The New Site Reviewed by Internet Evolution

We were quite pleased to find that Scott Koegler from Internet Evolution had reviewed the new emagine website and provided some great feedback on how to make the site more user friendly.

Scott and the readers at Internet Evolution provided some great encouragement and insight into how we can make our site better for you, as a visitor, so that information is more easily accessible and the focus is more on you, rather than us!

The updated design doesn’t just look better than the original design. The ability to add and update content at the drop of a hat will significantly ease the burden on emagine’s staff and keep the overall content fresh and relevant for site visitors and customers.


My only suggestion would be to eliminate the third section because it doesn’t contain any particularly compelling, high-impact content, which is a must for any homepage. If that section was removed, the social media links would be more visible to site visitors, and a feed from the company’s social media stream could be added. This would further boost the currency of the site and show visitors that emagine is actively participating in its social forums.

We greatly appreciate the review and feedback that we are getting from the readers at Internet Evolution and will be looking at incorporating their insights into the site over the next few weeks. If you take the time to visit the site, you will see that our Group Managing Director, Khalid Muhammad, is taking an active part in the discussions to better understand how to incorporate the ideas and insights fluidly into the emagine site.

Cheers to Scott and the readers at Internet Evolution for helping us make this a better experience for you!

emagine Thought Leadership

At emagine, our industry experience spans across multiple disciplines including marketing, branding, venture capital and technology. While most of our knowledge is shared at corporate offices and college campuses, now we are making the same knowledge available to visitors of the emagine website to help you make better decisions to deliver better results.

We have always taken pride in the return we give to the communities that we are involved in and it was only natural that we extend that value to those of you who visit our website, whether it be to hire a marketing and branding agency, a graphic design team, a web development team or a technology specialist. We firmly believe that you will be able to gain a great deal of information and knowledge from the numerous presentations and we invite you to share you thoughts and questions to make the conversations better.

Integrated Marketing Communications Seminar @ SZABIST

Our Group Managing Director, Khalid Muhammad, was invited to speak at the Integrated Marketing Seminar at SZABIST in Karachi, Pakistan. The seminar provided students of the Integrated Marketing Communications course an understanding into the many formats and platforms used for branding, marketing and customer interaction.

Khalid Muhammad presented a guideline for working with online and digital media to build brand value and interact with consumers called “Getting Right With Your Community.” The presentation provided an overview of social media, platforms, and a clear process for taking a brand digital. Continue Reading

Cotton & Silk Choose iMedia

Cotton & Silk, one of Pakistan’s premier traditional men’s retail clothing lines, recently selected iMedia, one of the emagine group’s subsidiary companies, to design the launch and promotional collateral for its new outlet at Dolmen Mall Karachi with its Eid promotion.

Originally, Cotton & Silk only offered its diversified line of men’s kurtas for every occasion from casual to formal wear from its flagship outlet on Zamzama Road in Karachi, but after achieving a strong market position the team at Cotton & Silk chose to expand its Karachi footprint with a new outlet. The new Dolmen Mall outlet provides the residents of the Tariq Road and Gulshan areas with a more affordable, modern brand for their traditional apparel needs.

Working with iMedia, the team at Cotton & Silk crafted a series of outdoor advertisements that are strategically placed in the various areas of the Karachi skyline to draw its target market to its new outlet. Additionally, to bring more attention to the flagship store on Zamzama, a secondary set of outdoor advertisements were designed to highlight not only the site but also the quality of the designs and materials. All the advertisements feature photographs of some of the best designs in the apparel line that would appeal to the discerning Karachi customer base.

To view the designs done for Cotton & Silk, visit our portfolio.

Newsline Selects emagine

Newsline Publications, with its long-standing reputation as Pakistan’s leading independent current affairs monthly, felt their online presence had not achieved the same position. Newsline wanted a website that could support their already established reputation as a print publication, but would also allow the expansion of its online presence to build a new online publication that would give more regular daily content.

To achieve this, Newsline defined their requirements as being able to attract new readers to their publication with more regular content, topical editorials and reviews of the hottest tourist spots, restaurants and movies. Newsline also added the requirement that the site must be able to support video playback, image galleries and podcasting.

Newsline asked the emagine group to develop a vision for the new online publication and a strategy to move the existing content from to the new website based on their requirements. After a comprehensive review of the existing website and online publications from around the world, emagine provided a clear vision for the design, functionality, development and transfer of information from to the new interactive online publication.

Additionally, iMedia, an emagine company, was tasked with the design and development of the website, its correlated functionalities and its ongoing maintenance. Lastly, the emagine group is implementing a sales and marketing strategy for online advertising opportunities as Newsline’s exclusive online sales managers.

To view the design for the Newsline Publications website, visit our portfolio or check out the live site.

The Challenges of Running a Business During an Economic Slump

Khalid Muhammad, Group Managing Director of the emagine group, was interviewed by CIO Pakistan on the challenges of running a business during an economic slump. The article speaks with leading minds in various industries to understand how to keep organizations operational without sacrificing quality or efficiency during an economic downturn.

Our Group Managing Director puts forward the telecommuting principle that has kept emagine operational during a time of multiple problems, including the economic downturn, frequent shutter down strikes. electricity breakdowns and regular terrorist attacks in the country. Since 2008, the emagine group has implemented a telecommuting system within its organization to keep valued assets on staff while facilitating them in efficiently completing their commitments to emagine. While telecommuting is a common operational strategy in Western countries, Pakistan has yet to take full advantage of this strategy. emagine thinks differently.

“When you allow your critical team members to work from their homes via a secure server, it increases productivity while decreasing overall costs. In this case, keeping key team members on staff without carrying large operational and salary expenses.”

As our greatest assets are our team members, we offer computers, standby uninterrupted power supplies and internet connectivity to key resources so that they are able to work from their home without being concerned about getting to the office at 9 am. This also allows the emagine group to pass on the savings in operational expenses to our clients giving them better quality, faster delivery within a lower budget.

You can read the complete article here.