In today’s digital market, marketers need to be able to understand how to quantify the campaigns that they run on the social and interactive mediums. At emagine, we make a distinction between internet advertising and interactive marketing. Internet advertising comprises of banner advertisements, Google AdWords and any
Read more →Thought Leadership
A few weeks back, our Group Managing Director, Khalid Muhammad, was invited to be part of a discussion regarding entrepreneurship in Pakistan on the Business Plus program Emaan Pakistan. The discussion focused on the current state of entrepreneurship in Pakistan, what needs to be done to further
Read more →In this lecture, we wrap up the difficult metrics. Throughout this course, we have been discussing the impact of supporting our marketing activities with real numbers that can be understood and grasped by top management and executives in the organization. These metrics are the key to the
Read more →In the lecture, we covered a number of things including 2 new metrics – customer profitability and customer lifetime value. There are also some additional slides related to value-based marketing and what a high-value customer are. While I would like to cover these in class, we don’t
Read more →This is the second lecture in the customer segmentation series Our next lecture will be on Customer Lifetime Value calculation and the impact that it has on our marketing activities. Please bring your brains and a calculator so that you can work the math and understand how
Read more →Last week, we discussed ideas and how to determine if they are good business ideas or not. I have included most of what was discussed in class and added a few more things that will help to clarify and enhance what was discussed. In this lecture, we
Read more →This is the first of a 3 part lecture on developing your business model. In this lecture, we discuss why the business plan and business models are so important to an entrepreneur. We also introduce the Business Model Canvas, which is a great model for entrepreneurs developing
Read more →Entrepreneurship is a difficult topic to grasp and understand. Sadly, most universities teach the subject in a cursory manner which does not provide understanding or motivation to those who maybe interested in launching their own ventures. Thus, limiting the number of entrepreneurs in the market. Now, whether
Read more →Every marketer knows that half the battle of getting the message on target is getting the customer profile right…. 0r do they? In the modern age of marketing, too many marketers build very general profiles for their target markets in the hope that they will get a
Read more →This is the last presentation in the First 10 Metrics series. In the past two presentations, we laid out the basis for why we using analytic marketing to quantify our marketing activities. Additionally, we covered a number of metrics that will help you with the non-financial metrics
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