The Interactive Regional & Global Marketing lecture series was designed with the intention of helping business people, marketers, brand managers and other people involved with the promotion of products and services to better understand the digital environment that is changing marketing.
IGRM is a comprehensive look at how marketing has changed, the different mediums, methods and campaigns that influence the digital consumer’s brand and purchasing decisions.01 - Introduction to Interactive Marketing (47)
This slide deck will give you an understanding of what Interactive Marketing is and an overview of the total lecture series.02 - Traditional vs. Interactive Marketing (39)
This slide deck is a continuation of the Introduction to Interactive Marketing slide deck which will take you deeper into understanding the changes between the marketing that we know and the marketing that has emerged to be the most dominant force in consumer brand and purchasing decisions.03 - Getting Found (43)
This slide deck will help you understand more about search engines and how they work to improve the overall exposure of your website to the general public. In this slide deck, we cover bad hat and white hat search engine optimization so that you better understand the services that are available in the market from digital service providers.04 - Why Do You Know So Much About Me (44)
Privacy is dead says Eric Schmidt, former CEO of Google. He is not wrong. In this age of social media and interactive websites, we are sharing more and more information about ourselves with companies and people that we have no relationship with. This slide deck will help you to understand how the data that you share about yourself is being used and sold to marketers to better track, characterize and influence your purchasing behaviors.05 - Finding Your True Audience (45)
Demographics are old news. What worked so well for the mass market is now unfriendly and unclear in the digital are. Today’s Internet users are categorized by what they do, where they go and what they are interested in. As marketers, we are no longer interested in how much they make, their age breakup, marital status and the other generalizations that drove our traditional media decision making process.
This slide deck will take you through understanding how customer segmentation has changed and how you can take advantage of it.06 - Building a Social Strategy (44)
Getting the strategy right is the most important part of being successful on digital media channels. Too many digital agencies rush to get the campaign to market without taking the time to plan out the activities and execution required to achieve conversions from web visitor to actual customers.
In this slide deck, we take you through the process for strategy development so that you can better understand what your digital partner is doing and not doing, while being able to gauge the effect on your overall brand experience.07 - Emerging Media (39)
The digital age changes quickly, to be an effective marketer or brand manager, you need to understand how these changes and upcoming channels can be used by your brand to reach and influence more potential customers to chose your brand over others.
In this slide deck, we will take you through the fastest growing digital media platforms, how they have been successfully used by other brands and give you ideas on how to use them for yours.