In today’s business world, we spend so much time thinking about advertising and marketing that we forget about audience. Sadly, when you don’t have a target rich field, your marketing and advertising goes to waste. Where is your focus?
In this presentation, we digger deeper into the understanding of developing a target rich environment for your marketing message. We will set the ground for the discussion about audience segmentation, introduce you to some of the companies that we work with to develop our segments and help you learn the basics of how to better segment your audience to achieve better results. We continue the discussion about audience segmentation and introduce you to the different types of customers that will frequent your business affecting your brand and bottomline.
Join the discussion and share your thoughts and queries in the comments section.