The last two presentations have related to the process of Search Engine Optimization. We have covered website optimization, how search engines work, how pages are listed and indexed. Those presentations covered the dynamics of getting your website onto the search engines. This presentation discusses how you bring traffic to your website through online advertising.
Online advertising falls into multiple categories, but the most popular are banner ads and keyword ads in search engines. This presentation goes into detail of explaining the dynamics and operation of both forms of online advertising, including advantages, disadvantages and benefits. In addition to these two, we discuss other forms of online advertising that can be used to bring relevant traffic to your website and how to best identify those leads.
Please post questions and queries below.