Search Engine Optimization – Part I

While we all are familiar with Google, Yahoo! and Bing, many of business executives have a limited understanding of how their websites and content appear, get ranked and are found on these same search engines. This presentation is the first of a three part series on Getting Found that will provide corporate managers and business executives with key understanding about how these search engines work and how their content gets listed there.

Here we will look into the dynamics of search engines, keyword densities and page optimization to help you to better optimize your corporate and personal websites to achieve higher rankings on Google, Yahoo! and Bing. Our belief is that after the series is completed, you will have a better understanding of what search engine optimization, the terminology used and how much you can do without hiring an expert.

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