While we all are familiar with Google, Yahoo! and Bing, many of business executives have a limited understanding of how their websites and content appear, get ranked and are found on these same search engines. This presentation is the second of a three part series on Getting Found that will provide corporate managers and business executives with key understanding about how these search engines work and how their content gets listed there.
In this part, we discuss crafting user experiences, understanding how websites are found and listed by search engines and how they operate. We give you a deeper understanding of white vs. black hat SEO tactics, how Google works and optimization of corporate websites to be better served by the search engines.
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