Moving forward from the previous presentation, we look at the remaining reasons that professionals give for not implementing an analytical marketing, or marketing intelligent, framework.
This presentation covers how to better use data, especially for B2B companies, building the infrastructure to support an analytical marketing process, and creating an analytical culture within your marketing department. We give numerous tips, tricks and examples to help you understand how to overcome the “standard” reservations that executives have when it comes to change, all to help you move smoothly and easily into a more rich, efficient and high performance marketing environment.
This is the last presentation of the foundational series, so from the next presentation, we will be looking deeper into the metrics that drive the analytic marketing system and how they affect our performance.
As always, please post your comments and questions below.