Introduction to Marketing Intelligence – Part II

In our earlier posting, we introduced you to marketing intelligence and the series that will be available to you from the emagine site. In the last presentation, we gave you a background into what makes marketing intelligence important to marketers through a variety of real-life examples that show how it changed the results that marketing departments achieved.

In this presentation, we show the 15 metrics that we will be focusing on and offer you a couple of more examples that prove the value added through this level of analytics called marketing intelligence. We also show the difference between market leaders and those who follow them by copying without understanding.

Please post your questions and comments below.

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