This is the last presentation in the First 10 Metrics series. In the past two presentations, we laid out the basis for why we using analytic marketing to quantify our marketing activities. Additionally, we covered a number of metrics that will help you with the non-financial metrics that help us understand the effect to brand, awareness and other items.
With this presentation, we start moving towards the financial metrics, which will be covered in the following weeks. In this presentation, we cover take rates, acquisition costs, demand generation marketing and the marketing scorecard. Each of these help you to understand that success of the marketing campaigns for costs and returns.
In the next presentation, we will delve into understanding the customer over a series of 2 presentations, which will move into the discussion about calculating Customer Lifetime Value.
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