Understanding & Segmenting Customers – Part II

This is the second lecture in the customer segmentation series Our next lecture will be on Customer Lifetime Value calculation and the impact that it has on our marketing activities. Please bring your brains and a calculator so that you can work the math and understand how it all works.

Additionally, you will notice in the presentation that there are some slides that I did not cover. The slides relate to market segmentation, which I am assuming that you have done in your marketing and consumer behavior courses.

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