Newsline Publications, with its long-standing reputation as Pakistan’s leading independent current affairs monthly, felt their online presence had not achieved the same position. Newsline wanted a website that could support their already established reputation as a print publication, but would also allow the expansion of its online presence to build a new online publication that would give more regular daily content.
To achieve this, Newsline defined their requirements as being able to attract new readers to their publication with more regular content, topical editorials and reviews of the hottest tourist spots, restaurants and movies. Newsline also added the requirement that the site must be able to support video playback, image galleries and podcasting.
Newsline asked the emagine group to develop a vision for the new online publication and a strategy to move the existing content from newsline.com.pk to the new website based on their requirements. After a comprehensive review of the existing website and online publications from around the world, emagine provided a clear vision for the design, functionality, development and transfer of information from newsline.com.pk to the new interactive online publication.
Additionally, iMedia, an emagine company, was tasked with the design and development of the website, its correlated functionalities and its ongoing maintenance. Lastly, the emagine group is implementing a sales and marketing strategy for online advertising opportunities as Newsline’s exclusive online sales managers.
To view the design for the Newsline Publications website, visit our portfolio or check out the live site.