Educating Muslims During Ramadan

meezanResults

  • Facebook fan page went from 950 fans at the start of the campaign to over 6,900 on the last day of the campaign (one month)
  • Interactions on the brand page increased from 40,000 to over 150,000
  • Increased feedback from customers about services they would like added, complaints about specific branches and how Meezan could interact more with university students and the community

Business Need

Meezan Bank Limited was running a print campaign focusing on the need to eliminate Riba from a Muslim’s life and wanted to integrate an online campaign to further strengthen and interact with potential customers. The online campaign was focused around the Meezan Bank Facebook brand page to act as both the interaction and information distribution point. They needed the page changed to match the campaign graphics, the welcome page changed and a referral campaign integrated, along with a targeted Facebook advertising campaign. Continue Reading