Launching a Holiday Discount Card


  • A successful introductory launch of a prepaid discount card program
  • Over 3,000 cards sold in Karachi alone
  • Multiple corporate offices requested that the card be issued in the future cross-branded with their logo for distribution to vendors, employees and families.

Business Need

ORIX e-Business approached the emagine group for assistance in launching a discount shopping card for Ramadan 2011. The card would be accepted at a variety of retailers and merchants across Karachi during the last 10 days, the heaviest shopping days, of Ramadan. Since this would be the first offering of its kind from ORIX e-Business, it would be limited to Karachi, but future promotions would be throughout Pakistan. Continue Reading